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Blog: Healthcare Events

Creating Compelling Event Storylines

The key to audience engagement As the healthcare landscape evolves, so does the need for effective communication and engagement within our industry. Whether it’s a conference, seminar, or community event, the success of any healthcare event relies heavily on the ability to captivate and connect with the audience. A really important tool in achieving this …

By CODA Team - 5 months ago

Blog: Community Events

The Power of Immersive Event Experiences: Engaging All Five Senses

In the fast-paced world of healthcare, professional events and conferences serve as crucial platforms for knowledge sharing, networking, and innovation. And with the increasing number of events, the need to stand out and make a lasting impression is vital. Our experience has taught us to harness the power of immersive event experiences that engage all …

By CODA Team - 7 months ago

Blog: Sustainability

How CODA Communications has embraced sustainability

or CODA, sustainability is the one of the important from our 4 C’s for success. We see it is our responsibility to address the impact events have on the climate and our planet.

By CODA Team - 9 months ago

Blog: CODA

Tribute to Chris Gosling

Sadly, on the 23rd May 2023, Chris Gosling – one of the founding Directors of Coda Healthcare Communications passed away after a long battle with illness. He was a great friend, colleague and mentor and we will always keep him in our thoughts. Chris never let his illness define him, he stayed strong and optimistic …

By CODA Team - 9 months ago

Blog: Europe

Our European Hub – Portugal

Almost 2 years since we opened the doors to our first International location, we wanted to share some insights into why expanding into Portugal was the right decision for CODA Communications and introduce you to our new team members. Highly skilled workforce With a growing team in Portugal, our Western European office can offer a …

By CODA Team - 1 year ago

Blog: Healthcare Events

CODA Healthcare Communications sustainability strategy is awarded by EcoVadis

Sustainability is an integral part of CODA’s corporate culture, having a particularly high priority in all areas of the company. With a wide range of initiatives, CODA is committed to having a positive influence on sustainability at both regional and global level, aiming to set a good example. For this commitment, the company has now …

By CODA Team - 1 year ago

Blog: Clever Events

Technology for Events

The proliferation of digitization means technology is now at the forefront of all industries. Technology has changed our industry immeasurably and as a healthcare events company we’ve observed how they’ve shaped the direction of both ours and our clients business strategies. The pandemic accelerated the need for technology driven events and the events industry in …

By CODA Team - 2 years ago

Blog: Healthcare Events

How the cost of living affects the event industry

The cost of living crisis, a common headline these days and one that affects everyone in the UK and beyond. With recent events across the globe, the UK is heading towards a major downturn in the economy – but what does that mean for events? Our experience over the last 20 years has shown us …

By CODA Team - 2 years ago

Blog: Hybrid Events

How human behaviour affects event production

Human behaviour is the term given to the way humans act and interact with others. At any event, live, hybrid or virtual, human behaviour plays a fundamental role throughout the event production process and whether the event is a success or not. Human behaviour affects event production in many different ways, this is largely due …

By CODA Team - 2 years ago

Drone videography is a powerful tool in successful events, making video come to life.

Blog: Hybrid Events

Using Videos in Events

The COVID-19 pandemic has transformed the events industry. Because of restrictions on live events, marketing and events specialists found themselves needing to become much more adaptable to a five-year leap in technology within a few weeks. In the blink of an eye, consumers had to say goodbye to traditional live events and hello to virtual …

By CODA Team - 2 years ago

Measuring carbon emissions and using carbon pricing effectively

Blog: Hybrid Events

Why Carbon Pricing Matters in the Events Industry

As restrictions from the pandemic ease, the events industry is once again ramping up for a change in the way it does business. With the return to in-person events, many event planners, organisers, and marketing professionals are gearing up to deal with the sustainability of events. After restrictions have brought gatherings and travel under the …

By CODA Team - 2 years ago

Expanding the Coda Healthcare Communications business into Portugal

Blog: Hybrid Events

Expanding in to Portugal, Europe

The UK is still feeling the effects and the economic consequences of Brexit and the pandemic have made companies adapt in ways they never imagined. 6 years since the referendum, British companies are still searching for new and innovative ways of working globally. In addition, the pandemic added an extra strain to the industries operating …

By CODA Team - 2 years ago

2 years on from the pandemic, we’ve dealt with a number of challenges and it’s great that the events industry is up and running again.

Blog: Hybrid Events

What the last 2 years have taught us…

The last few years have been an incredible learning curve for many industries. Events in particular have been impacted in ways we couldn’t have predicted. The pandemic forced many conferences and large events to stop and the industry needed to react because events were never going to be the same as they were. 2 years …

By CODA Team - 2 years ago

It takes a lot of planning and hard work to pull off a successful event, so understanding and measuring metrics that will make it a success is vital.

Blog: Healthcare Events

Measuring the success of an event

Successfully hosting an event is no small feat. It takes a lot of planning and hard work to pull off, so understanding and measuring metrics that will make it a success is vital. Every successful event is created with a purpose. Whether that’s educating HCPs, building credibility or strengthening relationships, you should have a plan …

By CODA Team - 2 years ago

The changing business landscape has given many workers the opportunity and flexibility to work from any location – this is the geography of employment.

Blog: Healthcare Events

How does the geography of employment impact events?

The changing business landscape has given many workers the opportunity and flexibility to work from any location – this is the geography of employment. This fundamental change in the workplace, pushed to the forefront by the global pandemic has seen many people moving around for their jobs, especially in different countries. Many companies have begun …

By CODA Team - 2 years ago

In order to drive audience engagement, varying the format and delivery method will help to appeal to both online and live delegates.

Blog: Hybrid Events

Event content

Delivering exceptional content through live or hybrid events. Creating a compelling event experience includes an event strategy that will effectively deliver coherent, multi-channel, hybrid experiences for HCPs and colleagues alike. A key part of any event is to produce content that makes an impact. In order to drive audience engagement, varying the format and delivery …

By CODA Team - 2 years ago

A collaborative culture can help shape the future of interactions between HCPs, patients and the Pharma industry.

Blog: Collaborative Events

Collaborative Events

Collaboration is the process of working together to complete a task or achieve a goal. In the events industry, the ability to collaborate seamlessly is fundamental to ensuring a successful event. A collaborative culture can help shape the future of interactions between HCPs, patients and the Pharma industry. During the pre-production and on-site phases of …

By CODA Team - 2 years ago

As our capability to communicate globally increases we believe it’s even more important to have cultural awareness at a local community level.

Blog: Community Events

Creating a Global Community

The world has become a big place, and as a result, we have reached an undeniable point in history where globalization is not just common; it’s overwhelming. In this modern world, time zones vary from one another making communication difficult at best. But we shouldn’t see this as a problem, let’s make this into an …

By CODA Team - 2 years ago

Using AI in virtual events can significantly impact the event’s overall experience, making virtual events more interactive and attractive to the delegate.

Blog: Hybrid Events

Embracing technology in the events industry

The peer-to-peer exchange when the science presented is interpreted, debated and contextualised is an important reason for people to attend events. However, in recent years events have become more and more advanced with technology playing a major role in creating engagement and encouraging interactions amongst stakeholders as well as delivering key information. Now is the …

By CODA Team - 2 years ago

At CODA we see CSR as a major responsibility of ours to help reduce the carbon impact of live events. It’s the idea that a company should use their power and influence to give back to society.

Blog: Clean Events

Making the world a better place, one event at a time…

CSR or Corporate Social Responsibility – It’s the idea that a company should use their power and influence to give back to society and, in some cases, address some of the root causes of problems they themselves have created. CSR impacts the way companies operate including the way they communicate and in particular – events. …

By CODA Team - 2 years ago

In the events industry, the ability to collaborate seamlessly is fundamental to ensuring a successful event. A collaborative culture can help shape the future of interactions between HCPs, patients and the Pharma industry.

Blog: Event Management